We were once needed to supply information, we are now needed for something much greater. This is a reality that way too many sales people have not yet accepted and they are still doing the same things they have always done and expecting different outcomes. You have to learn a new way to operate in this new reality.
Why Change Now?
It's simple. If you don't shift now you will become obsolete in the near future. You will be joining T-Rex and the other dinosaurs in the museum. The rate of change is picking up, not slowing down and it's only going to get harder. Make no mistake - this is not a seasonal shift; this is a seismic shaking of the way things will work from now on.